Who Visits What Properties.

There’s a relevant place to advertise on Yahoo! Canada for every brand. Use the demographic summary below to find yours. Have questions? Please contact us.

Overall Yahoo! Canada Demographics

  • 392,000 average daily visitors who spend an average of 22.9 minutes per usage day
  • Visitors average 4.9 usage days per month
  • Equal split of males and females
  • 51.1% are from Ontario
  • 61.8% have a household size of three or more
  • 33.1% have a household income of $75,000 or more

Yahoo! Property Demographics

Property Total Unique Visitors (000) Average Daily Visitors (000) Total Minutes Average Minutes per Usage Day Total Pages Viewed (MM)
Autos 414 14 1 3.0 3
Finance 1,036 128 26 6.5 59
Front Page 6,286 1,421 92 2.1 170
Games 2,481 392 278 22.9 111
Mail 4,215 1,213 831 22.1 705
Messenger 1,858 328 452 44.4 4
Movies 1,741 87 6 2.3 21
Music 3,165 253 72 9.2 98
News 3,019 350 35 3.3 48
Sports 1,268 221 126 18.3 244
Travel 1,232 46 3 2.2 6



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